Online product placement.

Changyong Yi (299361)

All of us, we are familiar with 3G or 4G (at least i-phone 3G or 4G) telecommunication term, Which means those mobile telecommunications are already inseparable with our daily life.

We enjoy to watch videos on the website since it has been available for all.

There are a lot of video web sites which is available for free of charge.

These are “vimeo.cm”, “youtube.com”, “dailymotion.com” and etc.

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most of times we can easily find on web site that the most of the tagged videos are from “youtube”.

Today I would like to post about Online Product placement.

Even if you do not know the definition of ‘product placement’, you do not need to worry. (because we have wikipedia)

This is what ‘product placement’ by wikipedia.

Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.

In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.” The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”[5]

You can get further information from :
Have you ever though about how powerful it is about the product placement?
whether you recognize it or not we do tag videos from youtube.
It creates a indirect product placement for the website youtube, and brings more users to youtube.
Watch this video.
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About 창용 ChangYong

I am an Business Student in Berlin Germany. I'm from Gwangju Korea and looking for a business idea here in Germany.
This entry was posted in Marketing, Youtube and tagged , . Bookmark the permalink.

One Response to Online product placement.

  1. sarilin says:

    Hi Chang,
    interesting article! Product placement is indeed a great way of marketing for companies. Surreptitious advertisment is basically in all kinds of movies and videos, it is beneficial for companies.
    I was always wondering how laws concerning product placement in movies are determined. It seems to me that the German law is stricter in regards to illegal advertising; for example in German movies you hardly find any original product brands – they mostly use alternative names or change packages. Whereas in American movies the original products are used quite often.

    Do you have any information what the law states about it?

    Looking forward to reading more
    best regards
    Sarah

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