Changyong Yi (299361)
All of us, we are familiar with 3G or 4G (at least i-phone 3G or 4G) telecommunication term, Which means those mobile telecommunications are already inseparable with our daily life.
We enjoy to watch videos on the website since it has been available for all.
There are a lot of video web sites which is available for free of charge.
These are “vimeo.cm”, “youtube.com”, “dailymotion.com” and etc.
most of times we can easily find on web site that the most of the tagged videos are from “youtube”.
Today I would like to post about Online Product placement.
Even if you do not know the definition of ‘product placement’, you do not need to worry. (because we have wikipedia)
This is what ‘product placement’ by wikipedia.
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.” The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”